Side Hustle
Less Cap
Patent pending
Creative Duo
Work
About
Less Cap
INFORMATION
Client:
Categories:
Year:
Side Hustle
Innovation, PR
2026
DESCRIPTION
One third of all food produced globally never gets eaten. Let that sink in.
In Sweden alone, the average person pours more than 18 kilos of food and drinks down the drain every year. More than half of it is dairy, usually because the best-before date has passed.
​
We developed a bottle cap that measures the product's pH level and changes colour when the contents have gone bad.
7-Eleven
IKEA
Pressbyrån
Sephora
Stallhagen
Side Hustle
Adidas
Burger King
Pressbyrån
MAX
ABOUT
We're a so-called "award-winning creative duo" currently living and working in Stockholm. Think years of experience across agencies,
in-house teams, startups, global brands and non-profits, mixed with
junior energy and just the right amount of naivety. In other words: experienced enough to know what we're doing, naïve enough to keep surprising ourselves.
So, what's next? Have a look around, be impressed, and get in touch.
Lucas Klarén
+46 76 778 11 86
Lucasklaren@hotmail.com
CONTACT
Carl Almquist
+46 72 240 47 34
calle.almquist@telia.com
DESCRIPTION
​
The cap consists of three layers. The first allows a small amount of liquid
to pass through. The second contains a pH indicator that reacts to changes in acidity. The third seals the cap while revealing the color change on
the outside.
The cap consists of three layers. The first allows a small amount of liquid to pass through. The second contains a pH indicator that reacts to changes in acidity. The third seals the cap while revealing the color change on
the outside.
Creative Duo
Work
About
Less Cap
INFORMATION
Client:
Categories:
Year:
Side Hustle
Innovation, PR
2026
DESCRIPTION
One third of all food produced globally never gets eaten. Let that sink in.
In Sweden alone, the average person pours more than 18 kilos of food and drinks down the drain every year. More than half of it is dairy, usually because the best-before date has passed.
​
We developed a bottle cap that measures the product's pH level and changes colour when the contents have gone bad.
​
The cap consists of three layers. The first allows a small amount of liquid to pass through. The second contains a pH indicator that reacts to changes in acidity. The third seals the cap while revealing the colour change on
the outside.
7-Eleven
IKEA
Pressbyrån
Sephora
Stallhagen
Side Hustle
Adidas
Burger King
Pressbyrån
MAX
ABOUT
We're a so-called "award-winning creative duo" currently living and working in Stockholm. Think years of experience across agencies,
in-house teams, startups, global brands and non-profits, mixed with
junior energy and just the right amount of naivety. In other words: experienced enough to know what we're doing, naïve enough to keep surprising ourselves.
So, what's next? Have a look around, be impressed, and get in touch.
Lucas Klarén
+46 76 778 11 86
Lucasklaren@hotmail.com
CONTACT
Carl Almquist
+46 72 240 47 34
calle.almquist@telia.com
Work
INFORMATION
Client:
Category:
Year:
Side Hustle
Innovation, Packaging
2026
DESCRIPTION
One third of all food produced globally never gets eaten. Let that sink in. In Sweden alone, the average person pours more than 18 kilos of food and drinks down the drain every year. More than half of it is dairy, usually because the best-before date has passed.
​
"JuSt SMeLL tHe MiLk." Yeah, yeah. We've all heard it. Instead, we came up with something a little more reliable.
We developed a bottle cap that measures the product's pH level and changes colour when the contents have gone bad.
​
The cap consists of three layers. The first allows a small amount of liquid to pass through. The second contains a pH indicator that reacts to changes in acidity. The third seals the cap while revealing the colour change on the outside.
CASE
7-Eleven
CLIENT
IKEA
Sephora
Pressbyrån
Stallhagen
Side Hustle
ADIDAS
Burger King
Pressbyrån
Max
Less Cap
Creative Duo
We developed a bottle cap that measures the product's pH level and changes colour when the contents have gone bad.
​
The cap consists of three layers. The first allows a small amount of liquid to pass through. The second contains a pH indicator that reacts to changes in acidity. The third seals the cap while revealing the colour change on the outside.
Background.
One third of all food produced globally never gets eaten. Let that sink in.
In Sweden alone, the average person pours more than 18 kilos of food and drinks down the drain every year. More than half of it is dairy, usually because the best-before date has passed.
​
"JuSt SMeLL tHe MiLk." Yeah, yeah. We've all heard it. Instead, we came up with something a little more reliable.
Art Director
Work
About
Less Cap
INFORMATION
Client:
Categories:
Year:
Side Hustle
PR, Innovation
TBD
DESCRIPTION
One third of all food produced globally never gets eaten. Let that sink in.
In Sweden alone, the average person pours more than 18 kilos of food and drinks down the drain every year. More than half of it is dairy, usually because the best-before date has passed.
​
We developed a bottle cap that measures the product's pH level and changes colour when the contents have gone bad.
7-Eleven
IKEA
Pressbyrån
Akavia
Stallhagen
Side Hustle
Akavia
Burger King
Pressbyrån
Akavia
ABOUT
So-called "award-winning art director" currently living and working in Stockholm. Think years of experience across agencies, in-house teams, startups, global brands and non-profits, mixed with junior energy and just the right amount of naivety. In other words: experienced enough to know what I'm doing, naive enough to keep surprising omyself.
​
So, what's next? Have a look around, be impressed, and get in touch.
Phone
Email
CONTACT
Carl Almquist
+46 72 240 47 34
calle.almquist@telia.com
DESCRIPTION
​
Together with Stallhagen Brewery in Åland and the Baltic Sea Action Group, we actually brewed the world’s first beer made with water from the
Baltic Sea. And with part of every sale supporting research and conservation efforts, people could now raise a glass to the Baltic Sea and cheer for
its recovery.
Together with Stallhagen Brewery in Åland and the Baltic Sea Action Group, we actually brewed the world’s first beer made with water from theBaltic Sea. And with part of every sale supporting research and conservation efforts, people could now raise a glass to the Baltic Sea and cheer forits recovery.
DESCRIPTION
​
The Bun Ball launched during the 2026 FIFA World Cup, when one shape was dominating the conversation: the ball.To celebrate, customers could compete for limited-edition 7-Eleven footballs in stores. Because every Bun Ball lover deserved a proper goal this summer.
The cap consists of three layers. The first allows a small amount of liquid to pass through. The second contains a pH indicator that reacts to changes in acidity. The third seals the cap while revealing the color change on
the outside.
INFORMATION
Client:
Category:
Year:
Side Hustle
Innovation, PR
2026
DESCRIPTION
One third of all food produced globally never gets eaten. Let that sink in.
In Sweden alone, the average person pours more than 18 kilos of food and drinks down the drain every year. More than half of it is dairy, usually because the best-before date has passed.
​
We developed a bottle cap that measures the product's pH level and changes colour when the contents have gone bad.
Together with Stallhagen Brewery in Åland and the Baltic Sea Action Group, we actually brewed the world’s first beer made with water from the Baltic Sea.
​
And with part of every sale supporting research and conservation efforts, people could now raise a glass to the Baltic Sea and cheer for its recovery.
Less Cap
DESCRIPTION
The cap consists of three layers. The first allows a small amount of liquid to pass through. The second contains a pH indicator that reacts to changes in acidity. The third seals the cap while revealing the color change on
the outside.
Work
CASE
7-Eleven
CLIENT
IKEA
Akavia
Pressbyrån
Stallhagen
Side Hustle
Akavia
Burger King
Pressbyrån
Akavia
CONTACT
Phone
Email
Carl Almquist
+46 72 240 47 34
calle.almquist@telia.com
So-called "award-winning art director" currently living and working in Stockholm. Think years of experience across agencies, in-house teams, startups, global brands and non-profits, mixed with junior energy and just the right amount of naivety. In other words: experienced enough to know what I'm doing, naive enough to keep surprising omyself.
​
So, what's next? Have a look around, be impressed, and get in touch.
ABOUT
