Pressbyrån
Stroll & Roll (Lunkbullen)
Pressbyrån
Lunkbullen
Work
INFORMATION
Client:
Category:
Year:
Pressbyrån
Outdoor, SoMe
2025
DESCRIPTION
Running has become huge. Millions of people upload their runs to Strava every week, and some have even turned it into an art form. Strava Art is where runners use their GPS routes to draw everything from dogs and dinosaurs to famous landmarks.
But running can also get a little… intense. Pace. Distance. Heart rate. Calories. PBs. Yikes, we’re getting tired just writing about it. What about those of us who don’t want to compete or compare? Who just enjoy a nice stroll?
So, together with Strava and Pressbyrån, we created Stroll & Roll.
A Strava challenge where you don’t have to run fast, run far or beat anyone. You just take it at your own pace and create a piece of Strava Art that’s a little more delicious: a cinnamon roll.
Just complete the cinnamon roll, show us your Strava masterpiece and get a cinnamon roll to enjoy afterwards. No competition.
No pressure. Just Stroll & Roll.
Stroll & Roll
CASE
7-Eleven
CLIENT
IKEA
Sephora
Pressbyrån
Stallhagen
Side Hustle
ADIDAS
Burger King
Pressbyrån
Max
Once people started Strolling & Rolling, there was no stopping them. We had to create our own Run Cl.. Bun Club (Lunk Club), organize runs and interval sessions. We even released a limited collection that sold out almost instantly.
Creative Duo
För att lunka linan ut lanserar vi en egen Lunk Club.
Här kan du till exempel ta en morgonlunk med andra lunkare eller kitta dig med riktigt snabb Lunk-merch.
För nya och ovana löpare kan det som ska vara en härlig löptur snabbt förvandlas till stress och press i ett samhälle som ständigt är online. Plötsligt ska alla tycka till om distans, min/km, VO2 max, pulzzoner och gud vet vad.
Inför Kanelbullens dag lanserar Pressbyrån och Strava kampanjen Lunkbullen. Idén är enkel: snöra på dig löparskorna, spring en runda i formen av kanelbulle och visa upp på närmaste Pressbyrån för att belönas med en nybakad Lunkbulle.
Vi bryr oss inte om siffror och obegriplig statistik. Det räcker med att du tar dig runt. En lunk i taget
Löpning har vuxit till en gigantisk träningsform och social rörelse. I den populära appen Strava delas över 50 miljoner löprundor varje vecka och bland de mest kreativa användarna har fenomenet Strava Art vuxit fram
Med hjälp av appens GPS och karta springer man fram figurer, former eller mönster att dela med andra löpare. Bland konstverken kan man hitta allt från fladdermöss till ballonger och allt däremellan.
Once people started Strolling & Rolling, there was no stopping them. We had to create our own Run Cl.. Bun Club (Lunk Club), organize runs and interval sessions. We even released a limited collection that sold out almost instantly.
So, together with Strava and Pressbyrån, we created Stroll & Roll.
A Strava challenge where you don’t have to run fast, run far or beat anyone. You just take it at your own pace and create a piece of Strava Art that’s a little more delicious: a cinnamon roll.
Just complete the cinnamon roll, show us your Strava masterpiece and get a cinnamon roll to enjoy afterwards.
No competition. No pressure. Just Stroll & Roll.
Background
Running has become huge. Millions of people upload their runs to Strava every week, and some have even turned it into an art form. Strava Art is where runners use their GPS routes to draw everything from dogs and dinosaurs to famous landmarks.
But running can also get a little… intense. Pace. Distance. Heart rate. Calories. PBs. Yikes, we’re getting tired just writing about it. What about those of us who don’t want to compete or compare? Who just enjoy a nice stroll?
Creative Duo
Work
About
Money isn't everything
INFORMATION
Client:
Categories:
Year:
AKAVIA
Outdoor, Digital
2022
DESCRIPTION
We all know money isn’t everything. But we also know that everyday life comes with plenty of expenses, some small, some not so small.
With rising interest rates, inflation, and slower growth, Akavia asks a simple question: maybe it’s time to get income insurance?
7-Eleven
IKEA
Pressbyrån
Sephora
Stallhagen
Side Hustle
Adidas
Burger King
Pressbyrån
MAX
ABOUT
We're a so-called "award-winning creative duo" currently living and working in Stockholm. Think years of experience across agencies,
in-house teams, startups, global brands and non-profits, mixed with
junior energy and just the right amount of naivety. In other words: experienced enough to know what we're doing, naïve enough to keep surprising ourselves.
So, what's next? Have a look around, be impressed, and get in touch.
Lucas Klarén
+46 76 778 11 86
Lucasklaren@hotmail.com
CONTACT
Carl Almquist
+46 72 240 47 34
calle.almquist@telia.com
Art Director
Work
About
Stroll & Roll
INFORMATION
Client:
Categories:
Year:
Pressbyrån
Outdoor, Digital
2025
DESCRIPTION
Running has become huge. Millions of people upload their runs to Strava every week, and some have even turned it into an art form. Strava Art is where runners use their GPS routes to draw everything from dogs and dinosaurs to famous landmarks.
But running can also get a little… intense. Pace. Distance. Heart rate. Calories. PBs. Yikes, we’re getting tired just writing about it. What about those of us who don’t want to compete or compare? Who just enjoy a
nice stroll?
DESCRIPTION
Together with Stallhagen Brewery in Åland and the Baltic Sea Action Group, we actually brewed the world’s first beer made with water from the
Baltic Sea. And with part of every sale supporting research and conservation efforts, people could now raise a glass to the Baltic Sea and cheer for
its recovery.
Together with Stallhagen Brewery in Åland and the Baltic Sea Action Group, we actually brewed the world’s first beer made with water from theBaltic Sea. And with part of every sale supporting research and conservation efforts, people could now raise a glass to the Baltic Sea and cheer forits recovery.
DESCRIPTION
The Bun Ball launched during the 2026 FIFA World Cup, when one shape was dominating the conversation: the ball.To celebrate, customers could compete for limited-edition 7-Eleven footballs in stores. Because every Bun Ball lover deserved a proper goal this summer.
So, together with Strava and Pressbyrån, we created Stroll & Roll.
A Strava challenge where you don’t have to run fast, run far or beat anyone. You just take it at your own pace and create a piece of Strava Art that’s a little more delicious: a cinnamon roll. Just complete the cinnamon roll, show us your Strava masterpiece and get a cinnamon roll to enjoy afterwards.
No competition. No pressure. Just Stroll & Roll.
DESCRIPTION
The Bun Ball launched during the 2026 FIFA World Cup, when one shape was dominating the conversation: the ball.To celebrate, customers could compete for limited-edition 7-Eleven footballs in stores. Because every Bun Ball lover deserved a proper goal this summer.
Once people started Strolling & Rolling, there was no stopping them. We had to create our own Run Cl.. Bun Club (Lunk Club), organize runs and interval sessions. We even released a limited collection that sold out
almost instantly.
ABOUT
So-called "award-winning art director" currently living and working in Stockholm. Think years of experience across agencies, in-house teams, startups, global brands and non-profits, mixed with junior energy and just the right amount of naivety. In other words: experienced enough to know what I'm doing, naive enough to keep surprising omyself.
So, what's next? Have a look around, be impressed, and get in touch.
Phone
Email
CONTACT
Carl Almquist
+46 72 240 47 34
calle.almquist@telia.com
7-Eleven
IKEA
Pressbyrån
Akavia
Stallhagen
Side Hustle
Akavia
Burger King
Pressbyrån
Akavia
INFORMATION
Client:
Category:
Year:
Pressbyrån
Outdoor, Digital
2025
DESCRIPTION
Running has become huge. Millions of people upload their runs to Strava every week, and some have even turned it into an art form. Strava Art is where runners use their GPS routes to draw everything from dogs and dinosaurs to famous landmarks.
But running can also get a little… intense. Pace. Distance. Heart rate. Calories. PBs. Yikes, we’re getting tired just writing about it. What about those of us who don’t want to compete or compare? Who just enjoy a nice stroll?
Together with Stallhagen Brewery in Åland and the Baltic Sea Action Group, we actually brewed the world’s first beer made with water from the Baltic Sea.
And with part of every sale supporting research and conservation efforts, people could now raise a glass to the Baltic Sea and cheer for its recovery.
DESCRIPTION
So, together with Strava and Pressbyrån, we created Stroll & Roll.
A Strava challenge where you don’t have to run fast, run far or beat anyone. You just take it at your own pace and create a piece of Strava Art that’s a little more delicious: a cinnamon roll. Just complete the cinnamon roll, show us your Strava masterpiece and get a cinnamon roll to enjoy afterwards.
No competition. No pressure. Just Stroll & Roll.
DESCRIPTION
Once people started Strolling & Rolling, there was no stopping them. We had to create our own Run Cl.. Bun Club (Lunk Club), organize runs and interval sessions. We even released a limited collection that sold out almost instantly.
Work
Stroll & Roll
CASE
7-Eleven
CLIENT
IKEA
Akavia
Pressbyrån
Stallhagen
Side Hustle
Akavia
Burger King
Pressbyrån
Akavia
CONTACT
Phone
Email
Carl Almquist
+46 72 240 47 34
calle.almquist@telia.com
So-called "award-winning art director" currently living and working in Stockholm. Think years of experience across agencies, in-house teams, startups, global brands and non-profits, mixed with junior energy and just the right amount of naivety. In other words: experienced enough to know what I'm doing, naive enough to keep surprising omyself.
So, what's next? Have a look around, be impressed, and get in touch.
ABOUT
