Creative Duo
Work
About
The Bun Ball
INFORMATION
Client:
Categories:
Year:
7-Eleven
Innovation, PR
2025
DESCRIPTION
There is no doubt that the best part of a cinnamon bun is the gooey bit in the middle. All the good stuff, gathered in one place.
But what if we could create a gravitational pull strong enough to draw the entire bun into the centre? Almost like creating a cinnamon bun singularity. It might sound philosophical, but in reality, it’s simply a question of physics.
To answer the Swedish people's demand for more centre, we asked some of the world's sharpest minds to calculate the ultimate cinnamon bun shape. After countless hours in the lab, we finally revealed the result: The Bun Ball.
7-Eleven
IKEA
Pressbyrån
Sephora
Stallhagen
Side Hustle
Adidas
Burger King
Pressbyrån
MAX
ABOUT
We're a so-called "award-winning creative duo" currently living and working in Stockholm. Think years of experience across agencies,
in-house teams, startups, global brands and non-profits, mixed with
junior energy and just the right amount of naivety. In other words: experienced enough to know what we're doing, naïve enough to keep surprising ourselves.
So, what's next? Have a look around, be impressed, and get in touch.
Lucas Klarén
+46 76 778 11 86
Lucasklaren@hotmail.com
CONTACT
Carl Almquist
+46 72 240 47 34
calle.almquist@telia.com
DESCRIPTION
The Bun Ball launched during the 2026 FIFA World Cup, when one shape was dominating the conversation: the ball.To celebrate, customers could compete for limited-edition 7-Eleven footballs in stores. Because every Bun Ball lover deserved a proper goal this summer.
Work
INFORMATION
Client:
Category:
Year:
7 Eleven
Innovation, PR
2025
DESCRIPTION
There is no doubt that the best part of a cinnamon bun is the gooey bit in the middle. All the good stuff, gathered in one place.
But what if we could create a gravitational pull strong enough to draw the entire bun into the centre? Almost like creating a cinnamon bun singularity. It might sound philosophical, but in reality, it’s simply a question of physics.
To answer the Swedish people's demand for more centre, we asked some of the world's sharpest minds to calculate the ultimate cinnamon bun shape. After countless hours in the lab, we finally revealed the result: The Bun Ball.
The Bun Ball launched during the 2026 FIFA World Cup, when one shape was dominating the conversation: the ball.
To celebrate, customers could compete for limited-edition 7-Eleven footballs in stores. Because every Bun Ball lover deserved a proper goal this summer.
CASE
7-Eleven
CLIENT
IKEA
Sephora
Pressbyrån
Stallhagen
Side Hustle
ADIDAS
Burger King
Pressbyrån
Max
The Bun Ball
Creative Duo
Kanelbollen lanseras i samband med fotbolls-VM 2026 – den perfekta tidpunkten då just bollformen har ett momentum och det enda folk pratar om. Under perioden går det att tävla om limiterade Pressbyrån-fotbollar i butikerna så att varje kanelbolleälskare kan njuta av en riktig fullträff hela tiden.
Kanelbollen lanserades i samband med fotbolls-VM 2026. Bollformen hade ett momentum och var det enda människor pratade om. Under perioden gick det även att tävla om limiterade Pressbyrån-fotbollar i butikerna så att varje Kanelbollsälskare fick njuta av en riktig fullträff hela sommaren.
The Bun Ball launched during the 2026 FIFA World Cup, when one shape was dominating the conversation: the ball.
To celebrate, customers could compete for limited-edition 7-Eleven footballs in stores. Because every Bun Ball lover deserved a proper goal this summer.
Background
There is no doubt that the best part of a cinnamon bun is the gooey bit in the middle. All the good stuff, gathered in one place.
But what if we could create a gravitational pull strong enough to draw the entire bun into the centre? Almost like creating a cinnamon bun singularity. It might sound philosophical, but in reality, it’s simply a question of physics.
To answer the Swedish people's demand for more centre, we asked some of the world's sharpest minds to calculate the ultimate cinnamon bun shape. After countless hours in the lab, we finally revealed the result: The Bun Ball.
Det råder inga tvivel om att kanelbullens mest åtråvärda del är den underbart kladdiga delen i mitten.
Allt gott samlat på ett ställe. Tänk om allt bara bestod av mitten? Det låter filosofiskt men faktum är att det bara är en enkel frågeställning om fysik.
För att möta det svenska folkets önskemål om mer mitten, lät vi några av världens skarpaste hjärnor ta fram en formel på den optimala kanelbulleformen. Efter otaliga timmar i labbet kan vi äntligen ge er slutresultatet: Kanelbollen.
7-Eleven
The Bun Ball (Kanelbollen)
Art Director
Work
About
Home Sweet Homemade
INFORMATION
Client:
Categories:
Year:
Pressbyrån
PR
2025
DESCRIPTION
In Sweden, Cinnamon Bun Day is a big deal. Every year, millions of cinnamon buns are bought and eaten. Yet one in four Swedes still prefer homemade ones. For the Swedish convenience store Pressbyrån,
that meant missing out on a huge group of potential customers.
There are no official rules for what makes a cinnamon bun “homemade”. Except one: it has to be made in a home.
We had to do the only reasonable thing: We had to turn Pressbyrån
into a home.
7-Eleven
IKEA
Pressbyrån
Akavia
Stallhagen
Side Hustle
Akavia
Burger King
Pressbyrån
Akavia
ABOUT
So-called "award-winning art director" currently living and working in Stockholm. Think years of experience across agencies, in-house teams, startups, global brands and non-profits, mixed with junior energy and just the right amount of naivety. In other words: experienced enough to know what I'm doing, naive enough to keep surprising omyself.
So, what's next? Have a look around, be impressed, and get in touch.
Phone
Email
CONTACT
Carl Almquist
+46 72 240 47 34
calle.almquist@telia.com
DESCRIPTION
Together with Stallhagen Brewery in Åland and the Baltic Sea Action Group, we actually brewed the world’s first beer made with water from the
Baltic Sea. And with part of every sale supporting research and conservation efforts, people could now raise a glass to the Baltic Sea and cheer for
its recovery.
Together with Stallhagen Brewery in Åland and the Baltic Sea Action Group, we actually brewed the world’s first beer made with water from theBaltic Sea. And with part of every sale supporting research and conservation efforts, people could now raise a glass to the Baltic Sea and cheer forits recovery.
DESCRIPTION
The Bun Ball launched during the 2026 FIFA World Cup, when one shape was dominating the conversation: the ball.To celebrate, customers could compete for limited-edition 7-Eleven footballs in stores. Because every Bun Ball lover deserved a proper goal this summer.
The Bun Ball launched during the 2026 FIFA World Cup, when one shape was dominating the conversation: the ball.To celebrate, customers could compete for limited-edition 7-Eleven footballs in stores. Because every Bun Ball lover deserved a proper goal this summer.
INFORMATION
Client:
Category:
Year:
7-Eleven
PR
2025
DESCRIPTION
There is no doubt that the best part of a cinnamon bun is the gooey bit in the middle. All the good stuff, gathered in one place.
But what if we could create a gravitational pull strong enough to draw the entire bun into the centre? Almost like creating a cinnamon bun singularity. It might sound philosophical, but in reality, it’s simply a question of physics.
To answer the Swedish people's demand for more centre, we asked some of the world's sharpest minds to calculate the ultimate cinnamon bun shape. After countless hours in the lab, we finally revealed the result: The Bun Ball.
Together with Stallhagen Brewery in Åland and the Baltic Sea Action Group, we actually brewed the world’s first beer made with water from the Baltic Sea.
And with part of every sale supporting research and conservation efforts, people could now raise a glass to the Baltic Sea and cheer for its recovery.
DESCRIPTION
The Bun Ball launched during the 2026 FIFA World Cup, when one shape was dominating the conversation: the ball.To celebrate, customers could compete for limited-edition 7-Eleven footballs in stores. Because every Bun Ball lover deserved a proper goal
this summer.
The Bun Ball
Work
CASE
7-Eleven
CLIENT
IKEA
Akavia
Pressbyrån
Stallhagen
Side Hustle
Akavia
Burger King
Pressbyrån
Akavia
CONTACT
Phone
Email
Carl Almquist
+46 72 240 47 34
calle.almquist@telia.com
So-called "award-winning art director" currently living and working in Stockholm. Think years of experience across agencies, in-house teams, startups, global brands and non-profits, mixed with junior energy and just the right amount of naivety. In other words: experienced enough to know what I'm doing, naive enough to keep surprising omyself.
So, what's next? Have a look around, be impressed, and get in touch.
ABOUT
