Under Halloween och Alla Helgonahelgen vaknar de döda och andra läskiga saker från sin eviga vila. Precis som andar och spöken kan ens eget hem kännas livlöst och vara i behov av en livsinjektion. Men räds ej, IKEA har ju allt du behöver för att väcka hemmet till liv.
Creative Duo
Work
About
House of the living
INFORMATION
Client:
Categories:
Year:
IKEA
Print
2025
DESCRIPTION
Halloween is the one time of year when the dead come back to life. If your home feels a little lifeless too, don't worry, IKEA has everything you need to revive it.
​
After all, there's no place like home. Especially when it's full of life.
7-Eleven
IKEA
Pressbyrån
Sephora
Stallhagen
Side Hustle
Adidas
Burger King
Pressbyrån
MAX
ABOUT
So-called "award-winning art director" currently living and working in Stockholm. Think years of experience across agencies, in-house teams, startups, global brands and non-profits, mixed with junior energy and just the right amount of naivety. In other words: experienced enough to know what I'm doing, naive enough to keep surprising omyself.
​
So, what's next? Have a look around, be impressed, and get in touch.
Phone
Email
CONTACT
Carl Almquist
+46 72 240 47 34
calle.almquist@telia.com
Work
INFORMATION
Client:
Category:
Year:
IKEA
Print, OOH
2025
DESCRIPTION
Halloween is the one time of year when the dead come back to life. If your home feels a little lifeless too, don't worry, IKEA has everything you need to revive it.
​
After all, there's no place like home. Especially when it's full of life.
A home isn’t really a home if no one lives there and to make our Pressbyrån a real home, 19-year-old Kevin moved in for three days around Cinnamon Bun Day.The store was transformed into a fully functioning home, complete with a kitchen, bedroom and everything he needed to live there. To officially count as a resident, Kevin had to register the Pressbyrån as his official address
For three days, Kevin went about his everyday life in the store while baking fresh cinnamon buns for customers. The whole thing was live-streamed, allowing viewers to follow along and send in challenges and requests.
But most importantly, Pressbyrån became the first convenience store in the world to serve genuinely homemade cinnamon buns.
House of the living
CASE
7-Eleven
CLIENT
IKEA
Sephora
Pressbyrån
Stallhagen
Side Hustle
ADIDAS
Burger King
Pressbyrån
Max
Creative Duo
IKEA
House of the Living
Background
Halloween is the one time of year when the dead come back to life. If your home feels a little lifeless too, don't worry, IKEA has everything you need to revive it.
​
After all, there's no place like home. Especially when it's full of life.
INFORMATION
Client:
Category:
Year:
IEKA
Print
2025
DESCRIPTION
Halloween is the one time of year when the dead come back to life. If your home feels a little lifeless too, don't worry, IKEA has everything you need to revive it.
​
After all, there's no place like home. Especially when it's full of life.
Together with Stallhagen Brewery in Åland and the Baltic Sea Action Group, we actually brewed the world’s first beer made with water from the Baltic Sea.
​
And with part of every sale supporting research and conservation efforts, people could now raise a glass to the Baltic Sea and cheer for its recovery.
DESCRIPTION
Together with Stallhagen Brewery in Åland and the Baltic Sea Action Group, we actually brewed the world’s first beer made with water from the Baltic Sea.
​
And with part of every sale supporting research and conservation efforts, people could now raise a glass to the Baltic Sea and cheer for its recovery.
Work
House of the living
CASE
7-Eleven
CLIENT
IKEA
Akavia
Pressbyrån
Stallhagen
Side Hustle
Akavia
Burger King
Pressbyrån
Akavia
CONTACT
Phone
Email
Carl Almquist
+46 72 240 47 34
calle.almquist@telia.com
So-called "award-winning art director" currently living and working in Stockholm. Think years of experience across agencies, in-house teams, startups, global brands and non-profits, mixed with junior energy and just the right amount of naivety. In other words: experienced enough to know what I'm doing, naive enough to keep surprising omyself.
​
So, what's next? Have a look around, be impressed, and get in touch.
ABOUT
Art Director
DESCRIPTION
​
Together with Stallhagen Brewery in Åland and the Baltic Sea Action Group, we actually brewed the world’s first beer made with water from the
Baltic Sea. And with part of every sale supporting research and conservation efforts, people could now raise a glass to the Baltic Sea and cheer for
its recovery.
Together with Stallhagen Brewery in Åland and the Baltic Sea Action Group, we actually brewed the world’s first beer made with water from theBaltic Sea. And with part of every sale supporting research and conservation efforts, people could now raise a glass to the Baltic Sea and cheer forits recovery.
DESCRIPTION
​
The Bun Ball launched during the 2026 FIFA World Cup, when one shape was dominating the conversation: the ball.To celebrate, customers could compete for limited-edition 7-Eleven footballs in stores. Because every Bun Ball lover deserved a proper goal this summer.
A home isn’t really a home if no one lives there and to make our Pressbyrån a real home, 19-year-old Kevin moved in for three days around Cinnamon Bun Day.
The store was transformed into a fully functioning home, complete with a kitchen, bedroom and everything he needed to live there. To officially count as a resident, Kevin had to register the Pressbyrån as his official address
For three days, Kevin went about his everyday life in the store while baking fresh cinnamon buns for customers. The whole thing was live-streamed, allowing viewers to follow along and send in challenges and requests.
But most importantly, Pressbyrån became the first convenience store in the world to serve genuinely homemade cinnamon buns.
ABOUT
So-called "award-winning art director" currently living and working in Stockholm. Think years of experience across agencies, in-house teams, startups, global brands and non-profits, mixed with junior energy and just the right amount of naivety. In other words: experienced enough to know what I'm doing, naive enough to keep surprising omyself.
​
So, what's next? Have a look around, be impressed, and get in touch.
Phone
Email
CONTACT
Carl Almquist
+46 72 240 47 34
calle.almquist@telia.com
7-Eleven
IKEA
Pressbyrån
Akavia
Stallhagen
Side Hustle
Akavia
Burger King
Pressbyrån
Akavia
Art Director
Work
About
INFORMATION
Client:
Categories:
Year:
IKEA
Print
2025
DESCRIPTION
Halloween is the one time of year when the dead come back to life. If your home feels a little lifeless too, don't worry, IKEA has everything you need to revive it.
​
After all, there's no place like home. Especially when it's full of life.