Stallhagen
Baltic Brew
I samarbete med Stallhagen Brewery på Åland och Baltic Sea Action Group skapade vi världens första öl bryggd på vatten från Östersjön. Genom att göra en produkt av själva problemet ville vi väcka uppmärksamhet och lyfta havets utmaningar till ytan. Ölen såldes i Sverige, Finland och på Åland, och för varje såld öl gick en del av intäkterna till Baltic Sea Action Group och deras arbete för att återställa vattenkvaliteten och den ekologiska balansen i Östersjön.
Östersjön håller på att dö. I århundraden har den drabbats av människans ignorans. Utsläpp, gifter och mikroplaster har gjort den till ett av världens mest förorenade hav. Så här kommer vi, och lägger Östersjöns öde i händerna på en oväntad målgrupp. “Rädda havet,” säger Baltic Brew. Dags för fyllskallarna att rycka in.
Östersjön håller på att dö. I århundraden har den drabbats av människans ignorans. Utsläpp, gifter och mikroplaster har gjort den till ett av världens mest förorenade hav.
Så här kommer vi, och lägger Östersjöns öde i händerna på en oväntad målgrupp. “Rädda havet,” säger Baltic Brew. Dags för fyllskallarna att rycka in.
Together with Stallhagen Brewery in Åland and the Baltic Sea Action Group, we actually brewed the world’s first beer made with water from the Baltic Sea.
​
And with part of every sale supporting research and conservation efforts, people could now raise a glass to the Baltic Sea and cheer for its recovery.
Background
The Baltic Sea is one of the world's most polluted seas. Decades of pollution, toxic waste and microplastics have pushed it to the brink.
Europe’s least sexy sea is struggling. So we turned to the people most qualified to deal with it: those who like their liquids cold and refreshing.
Art Director
Work
About
Home Sweet Homemade
INFORMATION
Client:
Categories:
Year:
Pressbyrån
PR
2025
DESCRIPTION
The Baltic Sea is one of the world's most polluted seas. Decades of pollution, toxic waste and microplastics have pushed it to the brink.
Europe’s least sexy sea is struggling. So we turned to the people most qualified to deal with it: those who like their liquids cold and refreshing.
7-Eleven
IKEA
Pressbyrån
Akavia
Stallhagen
Side Hustle
Akavia
Burger King
Pressbyrån
Akavia
ABOUT
So-called "award-winning art director" currently living and working in Stockholm. Think years of experience across agencies, in-house teams, startups, global brands and non-profits, mixed with junior energy and just the right amount of naivety. In other words: experienced enough to know what I'm doing, naive enough to keep surprising omyself.
​
So, what's next? Have a look around, be impressed, and get in touch.
Phone
Email
CONTACT
Carl Almquist
+46 72 240 47 34
calle.almquist@telia.com
DESCRIPTION
​
Together with Stallhagen Brewery in Åland and the Baltic Sea Action Group, we actually brewed the world’s first beer made with water from the
Baltic Sea. And with part of every sale supporting research and conservation efforts, people could now raise a glass to the Baltic Sea and cheer for
its recovery.
Together with Stallhagen Brewery in Åland and the Baltic Sea Action Group, we actually brewed the world’s first beer made with water from theBaltic Sea. And with part of every sale supporting research and conservation efforts, people could now raise a glass to the Baltic Sea and cheer forits recovery.
DESCRIPTION
​
The Bun Ball launched during the 2026 FIFA World Cup, when one shape was dominating the conversation: the ball.To celebrate, customers could compete for limited-edition 7-Eleven footballs in stores. Because every Bun Ball lover deserved a proper goal this summer.
Together with Stallhagen Brewery in Åland and the Baltic Sea Action Group, we actually brewed the world’s first beer made with water from theBaltic Sea. And with part of every sale supporting research and conservation efforts, people could now raise a glass to the Baltic Sea and cheer for
its recovery.
INFORMATION
Client:
Category:
Year:
Stallhagen
Packaging, Innovation, PR
2021
DESCRIPTION
The Baltic Sea is one of the world's most polluted seas. Decades of pollution, toxic waste and microplastics have pushed it to the brink.
Europe’s least sexy sea is struggling. So we turned to the people most qualified to deal with it: those who like their liquids cold and refreshing.
Together with Stallhagen Brewery in Åland and the Baltic Sea Action Group, we actually brewed the world’s first beer made with water from the Baltic Sea.
​
And with part of every sale supporting research and conservation efforts, people could now raise a glass to the Baltic Sea and cheer for its recovery.
DESCRIPTION
Together with Stallhagen Brewery in Åland and the Baltic Sea Action Group, we actually brewed the world’s first beer made with water from the Baltic Sea.
​
And with part of every sale supporting research and conservation efforts, people could now raise a glass to the Baltic Sea and cheer for its recovery.
Work
Baltic Brew
CASE
7-Eleven
CLIENT
IKEA
Akavia
Pressbyrån
Stallhagen
Side Hustle
Akavia
Burger King
Pressbyrån
Akavia
CONTACT
Phone
Email
Carl Almquist
+46 72 240 47 34
calle.almquist@telia.com
So-called "award-winning art director" currently living and working in Stockholm. Think years of experience across agencies, in-house teams, startups, global brands and non-profits, mixed with junior energy and just the right amount of naivety. In other words: experienced enough to know what I'm doing, naive enough to keep surprising omyself.
​
So, what's next? Have a look around, be impressed, and get in touch.
ABOUT
