Burger King
100% FRSH
Bakgrund
2021 uppdaterade Burger King hela sin identitet. I samband med förändringen ville vi förmedla att de bara använder 100% naturliga ingredienser i sin mat.
Eftersom E-nummer (E:n) representerar alla de olika typerna av tillsatser som Burger King vill undvika, beslutade vi oss för att bort alla E:n från varumärket helt och hållet.
2021 uppdaterade Burger King hela sin identitet. I samband med förändringen ville vi förmedla att de bara använder 100% naturliga ingredienser i sin mat. Eftersom E-nummer (E:n) representerar alla de olika typerna av livsmedelstillsatser som Burger King vill undvika, beslutade vi oss för att bort alla E:n från varumärket helt och hållet.
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2021 uppdaterade Burger King hela sin identitet. I samband med förändringen ville vi förmedla att de bara använder 100% naturliga ingredienser i sin mat.
Eftersom E-nummer (E:n) representerar alla de olika typerna av livsmedelstillsatser som Burger King vill undvika, beslutade vi oss för att bort alla E:n från varumärket helt och hållet.
Art Director
Work
About
100% FRSH
INFORMATION
Client:
Categories:
Year:
Awards:
Burger King
Packaging, PR
2021
D&AD Graphite Pencil+
One Show Merit
DESCRIPTION
In 2021, Burger King introduced a new brand identity. To mark the launch, we wanted to highlight one simple fact: the food is made with 100% natural ingredients.
​
Since E numbers represent the additives Burger King leaves out, we decided to remove every "E" from the brand instead.
7-Eleven
IKEA
Pressbyrån
Akavia
Stallhagen
Side Hustle
Akavia
Burger King
Pressbyrån
Akavia
ABOUT
So-called "award-winning art director" currently living and working in Stockholm. Think years of experience across agencies, in-house teams, startups, global brands and non-profits, mixed with junior energy and just the right amount of naivety. In other words: experienced enough to know what I'm doing, naive enough to keep surprising omyself.
​
So, what's next? Have a look around, be impressed, and get in touch.
Phone
Email
CONTACT
Carl Almquist
+46 72 240 47 34
calle.almquist@telia.com
DESCRIPTION
​
Together with Stallhagen Brewery in Åland and the Baltic Sea Action Group, we actually brewed the world’s first beer made with water from the
Baltic Sea. And with part of every sale supporting research and conservation efforts, people could now raise a glass to the Baltic Sea and cheer for
its recovery.
Together with Stallhagen Brewery in Åland and the Baltic Sea Action Group, we actually brewed the world’s first beer made with water from theBaltic Sea. And with part of every sale supporting research and conservation efforts, people could now raise a glass to the Baltic Sea and cheer forits recovery.
Work
INFORMATION
Client:
Category:
Year:
Awards:
Burger King
Packaging, PR
2021
D&AD Graphite Pencil +
One Show Merit
DESCRIPTION
In 2021, Burger King introduced a new brand identity. To mark the launch, we wanted to highlight one simple fact: the food is made with 100% natural ingredients.
​
Since E numbers represent the additives Burger King leaves out, we decided to remove every "E" from the brand instead.
Together with Stallhagen Brewery in Åland and the Baltic Sea Action Group, we actually brewed the world’s first beer made with water from the Baltic Sea.
​
And with part of every sale supporting research and conservation efforts, people could now raise a glass to the Baltic Sea and cheer for its recovery.
100% FRSH
CASE
7-Eleven
CLIENT
IKEA
Akavia
Pressbyrån
Stallhagen
Side Hustle
Akavia
Burger King
Pressbyrån
Akavia
CONTACT
Phone
Email
Carl Almquist
+46 72 240 47 34
calle.almquist@telia.com
So-called "award-winning art director" currently living and working in Stockholm. Think years of experience across agencies, in-house teams, startups, global brands and non-profits, mixed with junior energy and just the right amount of naivety. In other words: experienced enough to know what I'm doing, naive enough to keep surprising omyself.
​
So, what's next? Have a look around, be impressed, and get in touch.
ABOUT
DESCRIPTION
Together with Stallhagen Brewery in Åland and the Baltic Sea Action Group, we actually brewed the world’s first beer made with water from the Baltic Sea.
​
And with part of every sale supporting research and conservation efforts, people could now raise a glass to the Baltic Sea and cheer for its recovery.
